EQM — Emirates Quality Mark
Product Certification UAE
The UAE's national quality mark for regulated consumer product categories. EQM certification — administered by ESMA — confirms your products meet UAE national standards and are authorised for sale across the Emirates.
Product Categories
EQM-Regulated Product Categories
EQM applies to specific consumer product categories defined by ESMA. UCS supports certification across all three regulated categories.
Water
Bottled drinking water, natural mineral water, and packaged ice certified against UAE national and GSO standards.
- Bottled Drinking Water
- Natural Mineral Water
- Flavoured Water
- Packaged Ice
Juice & Beverages
Fruit juices, vegetable juices, carbonated drinks, and non-alcoholic beverages verified against ESMA and GSO beverage standards.
- Fruit & Vegetable Juices
- Carbonated Soft Drinks
- Energy & Sports Drinks
- Non-Dairy Beverages
Milk & Dairy Products
Pasteurised, UHT, and sterilised milk; yoghurt, cheese, butter, and cream certified under UAE dairy and GSO food standards.
- Fresh & UHT Milk
- Yoghurt & Fermented Dairy
- Cheese Varieties
- Butter & Cream
Why Certify
Benefits of EQM Certification
For manufacturers and importers in regulated product categories, EQM certification is both a compliance requirement and a commercial advantage.
Mandatory Market Access
EQM certification is required for certain product categories to legally enter the UAE market — no certificate, no customs clearance.
Consumer Recognition
The EQM mark is recognised by UAE consumers and retailers as a guarantee of product safety and quality compliance with national standards.
ESMA-Backed Credibility
Certification is issued under ESMA's (Emirates Authority for Standardisation and Metrology) national framework — the UAE's official standards body.
Competitive Advantage
EQM-certified products stand out in a crowded market, building brand credibility and supporting premium positioning with buyers and retailers.
Faster Customs Clearance
EQM-certified products pass UAE customs and port inspections faster, reducing delays, demurrage costs, and logistics risks.
Ongoing Compliance Assurance
Regular surveillance testing and factory audits ensure your products remain compliant as UAE standards are updated or revised.
Certification Requirements
What EQM Certification Involves
EQM certification requires verified product compliance with UAE national (UAE.S) and Gulf Cooperation Council (GSO) standards, supported by accredited laboratory testing and factory inspection.
About EQM
Emirates Authority for Standardisation and Metrology (ESMA)
ESMA is the UAE federal authority responsible for standards, metrology, and conformity assessment. The EQM scheme is managed by ESMA to ensure consumer products in regulated categories consistently meet UAE national quality and safety standards.
Products bearing the EQM mark have undergone rigorous testing and factory audit by an accredited certification body — providing assurance to retailers, consumers, and regulators alike.
Ready to Get EQM Certification for Your Products?
Contact our regulatory team today for a free assessment and tailored quote. We guide you through every step — from product scoping to ESMA approval.